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Text Variables

Text Variables

Easily customize your group emails with Inperium Sell and save you time while increasing your open, view, click, and response rates.


Inperium Sell

Text Variables

Create powerful personalized messages

Make your emails more compelling by personalizing them for each recipient — without all the manual effort. Simply insert text variables into your message and Inperium Sell will automatically replace them with the first name, last name, job title, company, or other details of each contact.


Save valuable time and avoid embarrassing mistakes

Sending personalized emails used to require painstakingly searching for the same bits of information about each recipient, manually inserting those details into separate emails, and crossing your fingers that you didn’t make an error. Not anymore! With Inperium Sell, you simply craft one email (or template) and insert the necessary text variables using the easy-to-use interface. Each recipient will get an email customized with their details, copied accurately from their contact record.


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FAQ about text variables in Inperium Sell

What are text variables in CRM?

Text variables are placeholders that you can include in group emails or email templates. When your email is sent, they are automatically replaced with variable data — the actual details for each recipient. For example, the ‘first name’ variable will be replaced with ‘Anna’ in an email addressed to the contact Anna Green.

How to use text variables in CRM?

It’s easy! When you’re creating an email template or ad-hoc group email, simply place your cursor where you want the text variable to be inserted, click the “Add variable” link at the bottom of the screen, and select the variable you want from the list.

What variables can I use?

The list of variables includes the common properties of standard CRM contacts, such as first name, last name, job title, and company name. Any custom properties you create for your contacts will also be available as text variables.

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